QualityIn Motion
“Quality in Motion" - Thorough Quality slogan of the Corporation has been widely introduced all around the globe, acting as a confirmation to all customers. It has become one of the strong commitments, upholding the determination to become a leading brand of quality in all operations of Mitsubishi.
Since then, we clearly understand that: the key to a strong growth is constantly caring, improving and enhancing the quality factor in all aspects of business operations.
Focusing in quality, Mitsubishi understands that customer’s expectations of product and service always change time after time. In this age, quality is not only a vital element of product and service in order to affirm brands, convince customers to be loyal to suppliers. But it is also reflected in development stature of business operating process and recognizing the proof of the establishment of the stable development within the country, the community that Mitsubishi reaches to.
Thus, the symbol of Quality in the slogan "Quality in Motion", besides being composed by 3 root elements "Comfort", "Efficiency", "Safety", is also developed by "Ecology". The meaning of quality, therefore, no longer consists of the efforts to pursue product improvement as well as upgrading quality of services, sales in the important attributes: "Comfort, Efficiency and Safety", but also the proper care and optimized solutions for the environment.
Along with the development, Mitsubishi's long-time policy of environment, natural resources protections have been established and strictly supervised, demonstrating the vision and deep points of the group in the overall development of society. In today global background, it is special required that the environmental issues are deeply understood, and taken by action in countries where Mitsubishi is presented, including Vietnam.
In all trades, especially in elevators, escalators business and building management system, the innovated slogan "Quality in Motion" has become right as well as the motto that Mitsubishi has permanently committed to constantly endeavor for the goal of becoming one of the leading manufacturers and brand leaders in quality worldwide.
Safety
- Ensuring safety during boarding and exiting and at the time of an emergency.
- Developing highly durable and safe service systems.
- Offering advanced building security.
Ecology
- Saving resources through downsizing and weight reduction.
- Using environmentally conscious materials.
- Promoting eco-factories.
Efficiency
- Promoting energy-savings with cutting-edge drive/control technologies.
- Improving eciency of building management and transportation in buildings.
- Pursuing space-saving developments.
Comfort
- Smooth riding comfort.
- Universal design.
- Creating comfortable building environments.
The New “Quality in Motion” with an Environmental Perspective—“Evolving Quality”
At Mitsubishi, we not only start and gradually build up environmental awareness in community, we have been and are together acting for the environment, coming from all stages in the production process, and business operations worldwide.
Thinking of Ecology factor in our business
Thoughts and methods to help reducing the environmental burden are being operated throughout elevators, escalators manufacture process and product lifecycle.

Creation in applying the most excellent, modern technology has brought a daily better energy saving solution for Mitsubishi elevator products. The newest is "Group Control System"
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These factors at Mitsubishi’s factories ensures to minimize the negative impact to the environment, reflecting the awareness of responsibility to the environment and the respect
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Protecting environment has asked to care for both the daily activities in logistics and making reasonable improvements.
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Even in these stages, there are factors to be evaluated and improved for environment benefit.
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The elevators of the time always apply new technologies in order to contribute to save energy and reduce CO2 released into the environment.
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