"Changes for the Better"

You wouldn't believe the things we do. The greatest problem with high-speed elevators is lateral motion, or sway. That is why Mitsubishi Electric developed the Active Roller Guide system, which detects sway and counters it by generating damping sway in the opposite direction. We have also developed large-capacity winches that use permanent magnets for smoother rotation, and streamlined elevator cars for greater comfort. These technologies reduce vibration and sway to almost imperceptible levels - making the ride so smooth that a coin set on its edge will not topple.  

You wouldn't believe the things we do. In 1985 Mitsubishi Electric succeeded in manufacturing the first spiral escalators. And more than 25 years later we are still the only company on earth that offers them. The secret is our "Center Shift Method", a complex technology we invented where the center of the circle around which the escalator rotates is shiffted in response to the degree of gradient - thereby achieving smooth rotational movement and harmonizing vertical movement. We have installed these astonishing escalators throughout the world.

You wouldn't believe the things we do. When completed in 2015 the Shanghai Tower (above, left) will be the tallest buidling in China. And it will have the fastest * elevators in the world. These radically shaped, aerodynamic lifts, made by Mitsubishi Electric will travel at more than 1 kilometer a minute (60 km/h)! - rocketing from the basement to the 119th floor in 55 seconds. And thanks to such features as our sway damping Active Roller Guide system, the ride won't just be fast; it will be smooth, safe and comfortable.  * At the time of its completion.

You wouldn't believe the things we do.  To meet the need for larger high-speed elevators in ever-higher buildings, we've built this tower - the equivalent of 40 stories high - in Inazawa, Japan. This is where we test our latest high-speed, high-rise models. All tests we can't do by computer we carry out here, including emergency stopping, safety and comfort tests. And we use the data we gather for future elevator development. At 173 meters, this structure is among the world's highest class of elevator testing towers.