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Mitsubishi Electric’s Message

"Changes for the Better" is the key messages and through Mitsubishi Electric Corporation, is applicable to all companies owning Mitsubishi brand values, express our goals and point out the continuous improvement toward a better future.

 

Corporate Mission

The Mitsubishi Electric Group will continually improve its technologies and services by applying creativity to all aspects of its business. By doing so, we enhance the quality of life in our society.

To this end, all members of the Mitsubishi Group will pursue and follow The Seven Guiding Principles:

1.Trust
Establish relationships with society, customers, shareholders, employees, and business partners based on strong mutual trust and respect.

2.Quality
Provide the best products and services with unsurpassed quality.

3.Technology
Pioneer new markets by promoting research and development, and fostering technological innovation.

4.Citizenship
As a global player, contribute to the development of communities and society as a whole.

5. Ethics and Compliance
In all endeavors, conduct ourselves in compliance with applicable laws and high ethical standards.

6.Environment
Respect nature, and strive to protect and improve the global environment.

7.Growth
Assure fair earnings to build a foundation for future growth.

BEHAVIOUR RULES IN OUR ORGANIZATION:

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